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Basic Digital Marketing Course

Elevate Your Digital Marketing Skills with Our Comprehensive Course at VRG Technologies – Your Gateway to Advanced Tech Skills

Course Description

Our Basic Digital Marketing Course is designed to provide a solid foundation in essential digital marketing strategies and tools. Perfect for beginners and professionals, the course covers key topics including SEO, content marketing, social media management, and online advertising. You’ll gain practical knowledge in website fundamentals, Google Analytics, and creating successful ad campaigns. With expert trainers, hands-on learning, and flexible online access, this course will help you build the skills needed to thrive in today’s digital landscape. Enroll now and start your journey toward mastering digital marketing!

Circular graphic illustrating various aspects of digital marketing like SEO, PPC, and social media marketing.

Course Objectives:

  • Understand digital marketing fundamentals and strategies.
  • Learn SEO, content marketing, and social media basics.
  • Develop skills in online advertising (Google Ads, PPC).
  • Use analytics tools to measure and optimize campaigns.
  • Gain hands-on experience for real-world application.

Audience:

The Basic Digital Marketing Course is designed for students, aspiring marketers, small business owners, freelancers, content creators, and social media enthusiasts looking to build a solid foundation in digital marketing. It caters to beginners and professionals seeking to enhance their skills in SEO, social media, content marketing, and online advertising, making it ideal for those eager to enter or advance in the digital marketing space.

What you'll learn in this project?

You’ll learn to implement effective digital marketing strategies, optimize for SEO, manage social media campaigns, and create engaging content.

What is Digital Marketing? Discover the fundamental principles of digital marketing and its
role in modern business.

Importance and Benefits of Digital Marketing: Learn why digital marketing is crucial for
business growth and how it can benefit your brand.

Digital Marketing Channels Overview: Get an overview of various digital marketing
channels and their applications.

Basics of Web Development: Understand the core concepts of web development and how
they apply to digital marketing.

Introduction to CMS (WordPress, Wix, etc.): Explore popular Content Management
Systems and their role in website creation and management.

Website Design and User Experience: Learn the essentials of designing user-friendly
websites that engage visitors.

What is SEO? Get to know the basics of SEO and its importance in improving website
visibility.

On-Page SEO Techniques: Master techniques for optimizing individual web pages to rank
higher in search engine results.

Off-Page SEO Strategies: Discover strategies to enhance your website's authority and
credibility off-site.

Introduction to Google Search Console and Analytics: Learn how to use Google Search
Console and Analytics to monitor and improve your website’s performance.

Understanding Content Marketing: Explore the role of content marketing in driving traffic
and engagement.

Creating Engaging Content: Learn how to craft compelling content that resonates with your
target audience.

Content Distribution and Promotion: Understand how to effectively distribute and
promote your content across various platforms.

Overview of Social Media Platforms: Get familiar with major social media platforms and
their unique features.

Creating a Social Media Strategy: Develop a strategy for managing and growing your social
media presence.

Managing Social Media Accounts: Learn the best practices for handling social media
accounts and engaging with your audience.

Social Media Advertising Basics: Discover the fundamentals of social media advertising and
how to run successful ad campaigns.

Introduction to Online Advertising: Understand the basics of online advertising and its
impact on digital marketing.

Basics of Google Ads: Get to know Google Ads and how to create effective ad campaigns.

Overview of Display Ads and PPC: Learn about different types of online ads, including
display ads and pay-per-click (PPC) advertising.

Budgeting and Ad Campaign Management: Master the art of budgeting and managing ad
campaigns for optimal results.

Introduction to Google Analytics: Learn how to use Google Analytics to track and analyze
your digital marketing efforts.

Understanding Key Metrics: Get insights into important metrics and what they reveal
about your marketing performance.

Analyzing Marketing Data: Develop skills to interpret data and make informed marketing
decisions.

Reporting and Insights: Learn how to create reports and extract actionable insights from
your data.

Certification

Participants will receive a certification of completion from VRG Tech Training, an ISO 9001:2015 certified organization, upon successful completion of the course.

Prerequisites

To make the most of our Basic Digital Marketing Course, you should have basic computer skills, an interest in digital marketing, and familiarity with major social media platforms. A basic understanding of how websites function is helpful, and a willingness to learn new tools and techniques is essential for success.

How to Enroll?

For more information and to enroll, visit www.vrgtechtraining.com or contact us at 91501 39611. Join us at our Velachery, Chennai center and take the first step towards Digital Marketing.

Start your journey in digital marketing today! Enroll now and gain the skills to drive digital success.

Get your doubts clarified now