Basic Digital Marketing Course
Elevate Your Digital Marketing Skills with Our Comprehensive Course at VRG Technologies – Your Gateway to Advanced Tech Skills
Course Description
Our Basic Digital Marketing Course is designed to provide a solid foundation in essential digital marketing strategies and tools. Perfect for beginners and professionals, the course covers key topics including SEO, content marketing, social media management, and online advertising. You’ll gain practical knowledge in website fundamentals, Google Analytics, and creating successful ad campaigns. With expert trainers, hands-on learning, and flexible online access, this course will help you build the skills needed to thrive in today’s digital landscape. Enroll now and start your journey toward mastering digital marketing!
Both Online/ Classroom Training
Contact VRG Technologies for expert guidance to find your perfect fit!
Course Objectives:
- Understand digital marketing fundamentals and strategies.
- Learn SEO, content marketing, and social media basics.
- Develop skills in online advertising (Google Ads, PPC).
- Use analytics tools to measure and optimize campaigns.
- Gain hands-on experience for real-world application.
Audience:
What you'll learn in this project?
What is Digital Marketing? Discover the fundamental principles of digital marketing and its
role in modern business.
Importance and Benefits of Digital Marketing: Learn why digital marketing is crucial for
business growth and how it can benefit your brand.
Digital Marketing Channels Overview: Get an overview of various digital marketing
channels and their applications.
Basics of Web Development: Understand the core concepts of web development and how
they apply to digital marketing.
Introduction to CMS (WordPress, Wix, etc.): Explore popular Content Management
Systems and their role in website creation and management.
Website Design and User Experience: Learn the essentials of designing user-friendly
websites that engage visitors.
What is SEO? Get to know the basics of SEO and its importance in improving website
visibility.
On-Page SEO Techniques: Master techniques for optimizing individual web pages to rank
higher in search engine results.
Off-Page SEO Strategies: Discover strategies to enhance your website's authority and
credibility off-site.
Introduction to Google Search Console and Analytics: Learn how to use Google Search
Console and Analytics to monitor and improve your website’s performance.
Understanding Content Marketing: Explore the role of content marketing in driving traffic
and engagement.
Creating Engaging Content: Learn how to craft compelling content that resonates with your
target audience.
Content Distribution and Promotion: Understand how to effectively distribute and
promote your content across various platforms.
Overview of Social Media Platforms: Get familiar with major social media platforms and
their unique features.
Creating a Social Media Strategy: Develop a strategy for managing and growing your social
media presence.
Managing Social Media Accounts: Learn the best practices for handling social media
accounts and engaging with your audience.
Social Media Advertising Basics: Discover the fundamentals of social media advertising and
how to run successful ad campaigns.
Introduction to Online Advertising: Understand the basics of online advertising and its
impact on digital marketing.
Basics of Google Ads: Get to know Google Ads and how to create effective ad campaigns.
Overview of Display Ads and PPC: Learn about different types of online ads, including
display ads and pay-per-click (PPC) advertising.
Budgeting and Ad Campaign Management: Master the art of budgeting and managing ad
campaigns for optimal results.
Introduction to Google Analytics: Learn how to use Google Analytics to track and analyze
your digital marketing efforts.
Understanding Key Metrics: Get insights into important metrics and what they reveal
about your marketing performance.
Analyzing Marketing Data: Develop skills to interpret data and make informed marketing
decisions.
Reporting and Insights: Learn how to create reports and extract actionable insights from
your data.
Certification
Participants will receive a certification of completion from VRG Tech Training, an ISO 9001:2015 certified organization, upon successful completion of the course.
Prerequisites
Prerequisites
How to Enroll?
For more information and to enroll, visit www.vrgtechtraining.com or contact us at 91501 39611. Join us at our Velachery, Chennai center and take the first step towards Digital Marketing.
Start your journey in digital marketing today! Enroll now and gain the skills to drive digital success.
What people say about our services
For software training institute I strongly recommended the VRG institute. The best software training institute. The way the trainer teaches is very kind and easily understandable, and the campus atmosphere provides a peaceful environment. The best institute gain and experiences.
The instructors were knowledgeable and supportive, and the course materials were well-designed and engaging. Since completing the course, I’ve seen a significant improvement in my marketing campaigns’ performance and feel much more confident in creating strategies that drive results.
I completed my digital marketing course at this institute. The staff are very friendly and have a very good atmosphere. I strongly refers this institute for your digital marketing course. the best digital marketing training in Chennai.
I recently completed my digital marketing course and highly recommend it to those seeking career development or a career restart. The course covered a wide range of topics, from SEO to social media marketing, providing a comprehensive understanding of creating effective digital marketing campaigns.
This course is a must for anyone looking to enhance their digital marketing skills and take their career to the next level. The extensive coverage of topics and the quality of instruction make it a valuable investment in your professional growth.
Amulu Amulu