Digital Marketing Course

Elevate Your Digital Marketing Skills with Our Comprehensive Course at VRG Technologies – Your Gateway to Advanced Tech Skills

Course Description

Master the art of digital marketing with our comprehensive course designed for beginners and experienced marketers alike. Learn essential strategies in SEO, social media marketing, content creation, and more to thrive in the digital landscape. Gain hands-on experience with real-world projects and expert-led training. Unlock new career opportunities in the fast-growing field of digital marketing today!

Course Objective

Audience

This Digital Marketing course is ideal for beginners and professionals looking to enhance their skills. Perfect for marketers, business owners, and anyone interested in mastering digital marketing strategies.

What you'll learn in this Course?

In this course, you’ll learn essential digital marketing strategies, including SEO, social media marketing, and content creation. Gain hands-on experience with tools like Google Ads and email marketing to drive online success.

Introduction to Marketing: Understand the basics and importance of marketing.

Fundamentals of Digital Marketing: Learn core concepts and digital marketing strategies.

Different Types of Marketing: Explore various marketing techniques and their applications.

Career Opportunities in Digital Marketing: Discover potential career paths and opportunities in the industry.

Domain Name and Hosting: Learn how to choose and register a domain name and set up hosting.

Installing WordPress: Get hands-on experience with WordPress installation.

Understanding and Implementing Plugins: Enhance your website functionality with essential plugins.

Installing Premium Themes: Customize your site with premium themes.

Creating Menus and Understanding Header and Footer: Design user-friendly navigation and page layouts.

Integrating Social Media Icons and WhatsApp: Connect your site with social media platforms and integrate WhatsApp for business.

Connecting Google Analytics and Search Console: Monitor and analyze website performance.

Creating and Managing an Ecommerce Website: Build an online store, add products, categorize them, and integrate payment systems.

Introduction to Content Marketing: Learn the principles of content marketing.

Importance of Content: Understand why high-quality content is crucial for digital success.

Different Types of Content: Explore various content formats and their uses.

Content Types in TOFU, BOFU, and MOFU: Create content for different stages of the sales funnel.

Blog Creation and Content Writing Careers: Start a blog and explore career opportunities in content writing.

Splintering Content: Learn techniques to repurpose and maximize content value.

Trending Topics Research: Discover methods for identifying and utilizing trending topics.

Introduction to SEO: Gain a fundamental understanding of SEO.

Using Google Search Console and Analytics: Track and analyze website traffic.

Types of SEO: Learn about On-Page and Off-Page SEO techniques.

On-Page SEO Techniques: Optimize your website content for search engines.

Off-Page SEO Techniques: Enhance your site’s authority through external factors.

Blog Post Optimization: Apply SEO techniques to improve blog visibility.

Introduction to Google My Business: Learn how to leverage GMB for business growth.

Benefits of GMB: Understand how GMB can enhance local SEO and visibility.

Creating and Optimizing Your GMB Profile: Set up and optimize your Google My Business listing.

Introduction to Social Media Marketing: Explore strategies for effective social media marketing.

Creating and Optimizing Social Media Profiles: Build and enhance your social media presence.

Creating Bio Links: Understand the importance of bio links and their impact.

Business Pages and Instagram Profiles: Create and optimize business pages and Instagram profiles.

Connecting Instagram and Facebook: Integrate your social media accounts for seamless marketing.

Content Creation and Scheduling: Develop engaging content and schedule posts for maximum reach.

Introduction to Email Marketing: Discover the fundamentals of email marketing.

Introduction to Funnels and Lead Generation: Learn about marketing funnels and generating leads.

Creating Lead Magnets and Landing Pages: Develop effective lead magnets and landing pages.

Automated Email Campaigns: Utilize marketing automation tools to send targeted emails.

Google Ads Overview: Master the basics and strategies for successful Google Ads campaigns.

Facebook Ads Overview: Learn how to create and manage effective Facebook ad campaigns.

Core Concepts of Copywriting: Understand the essentials of persuasive copywriting.

Features and Benefits in Copy: Learn to highlight features and benefits effectively.

Crafting Effective Headlines and Powerful Copy: Write compelling headlines and impactful copy.

Attention-Getting Words and Phrases: Use powerful words and phrases to capture attention.

Introduction to Affiliate Marketing: Get started with affiliate marketing strategies.

Finding Profitable Niches: Research and select lucrative niches for affiliate marketing.

Market Research and Affiliate Programs: Identify and join profitable affiliate programs, including Amazon Affiliates.

Creating Blogs for Affiliate Marketing: Build and optimize a blog for affiliate marketing success.

Email Marketing Tools: Explore essential tools for effective email marketing.

Keyword Research Tools: Utilize tools for comprehensive keyword research.

Screen Recording and Video Editing Tools: Enhance your content creation with the right tools.

Lead Generation Tools: Discover tools for generating and managing leads.

Introduction to YouTube Marketing: Learn to create and optimize a YouTube channel.

Monetizing Your Channel: Understand the criteria and strategies for monetization.

Competitor Research: Analyze competitors to refine your YouTube strategy.

Tools for YouTube: Utilize tools for video creation and optimization.

Creating and Optimizing Videos: Produce engaging videos and perform SEO for YouTube.

Best Practices for YouTube Success: Learn what to do and avoid for effective YouTube marketing.

Prerequisites

Familiarity with basic marketing concepts and digital platforms is recommended for this course. A willingness to learn and adapt to new technologies will enhance your experience in digital marketing.

Certification

Participants will receive a certification of completion from VRG Tech Training, an ISO 9001:2015 certified organization, upon successful completion of the course.

How to Enroll?

For more information and to enroll in our Digital Marketing course, contact us at 91501 39611.

Join us at our Velachery, Chennai center and start your journey toward mastering essential digital marketing strategies and tools.

Don’t miss the opportunity to elevate your career with practical experience in digital marketing!

Get your doubts clarified now